Language dynamics in Bengaluru:The Impact of 60% Kannada onSignboards in a Cosmopolitan Hub

Bengaluru, the bustling metropolis known as the Silicon Valley of India, stands as a shining example of cultural diversity and economic dynamism. As a cosmopolitan city, Bengaluru is a melting pot of languages, cultures, and traditions. The linguistic landscape, however, has been a focal point of discussion and debate, particularly with the imposition of a 60% requirement for Kannada on signboards. The promotion of Kannada on signboards is often seen as a measure to preserve and celebrate the rich cultural identity of Karnataka. Kannada, being the state language, holds historical and sentimental significance. The increased use of Kannada on signages can serve as a symbol of pride for the local population and contribute to the preservation of the region’s cultural heritage. While the emphasis on Kannada is laudable for cultural reasons, it introduces challenges in

communication for non-Kannada speakers. In a cosmopolitan city like Bengaluru, where people from various linguistic backgrounds coexist, a dominance of Kannada on signboards may create hurdles for non-local residents and tourists. This raises questions about the city’s accessibility and inclusivity, impacting the ease with which people navigate and understand information. Bengaluru’s status as a global IT hub and a popular tourist destination makes effective communication essential. A preeminent use of Kannada might pose challenges for businesses and impact the city’s appeal for international tourists. Multilingual signages are crucial for the smooth functioning of the city’s economy, ensuring that everyone, regardless of linguistic background, can participate fully in the various facets of city life. In conclusion, the impact of a 60% requirement for Kannada on signboards in Bengaluru is nuanced and multifaceted. While it plays a vital role in preserving cultural identity, it also introduces challenges in communication, especially in a cosmopolitan city. Striking the right balance between cultural preservation and linguistic inclusivity is essential to ensure Bengaluru continues to thrive as a cosmopolitan hub where diversity is celebrated and accommodated. Public discourse and collaborative decision-making are crucial in shaping language policies that resonate with the spirit of inclusivity and harmony in this vibrant city.

By: Deepta Bhat